Assessing the Impact of Business Intelligence and its Impact on the Performance of Industrial Sector

Authors

  • Muhammad Umair Robinson college of business, Georgia state University Author
  • Samira Simmou Polydisciplinary Faculty of Taroudant, Ibn Zohr University, Taroudant Author

Keywords:

Business intelligence, Amman Stock Exchange, Financial impacts, Artificial intelligence

Abstract

This paper asserts that companies must have quick and efficient access to business information to survive and grow in today’s fast-changing business environment. “Business intelligence” (BI) is a management concept and tool that enables businesses to increase their knowledge and make better business decisions. The research sample includes 70 industrial businesses listed on the Amman Stock Exchange between 2010 and 2021. This article explores the quantification of tacit economic knowledge for business intelligence in industrial companies and its application in analyzing learning, growth, performance, and customer and financial impacts. Each variable analyses a different business intelligence component. Businesses utilize Business Intelligence (BI) to enhance their decision-making and service-delivery processes. We prioritize efficiency, business intelligence coverage, and user satisfaction.  Business intelligence (BI) analyzes internal and external data to identify markets and companies.  Business intelligence (BI) helps you comprehend your company’s activities. Therefore, BI management is likely interested in understanding the organization’s performance.  The research shows that all businesses need business intelligence support. Business intelligence (BI) influences decision-making more than learning, growth, and financing, but customer variables less so. The findings show that intellectual capital measures the knowledge economy and affects performance.

Published

2025-03-27

Issue

Section

Articles

How to Cite

Assessing the Impact of Business Intelligence and its Impact on the Performance of Industrial Sector. (2025). Journal of Intelligence Technology and Innovation, 3(1), 45-57. https://www.itip-submit.com/index.php/JITI/article/view/101